Some may ask why a media release is going out at all.
A situation calling for a media release has been described as ‘complicated’ by experts at the National Centre for Inference Assumption and Conjecture today.
The experts said that trying to summarise the issue in a media release, let alone the title of a media release, would most likely create confusion.
NCIAC Senior Policy Conjecturist Beth Joly said reducing the situation to a headline would actually lead to further misunderstanding of the issue, rather than clarifying it.
“We certainly have opinions on the subject, based on research, evidence and experience, but a media release would make it look like our opinions are far simpler than they are.
“The simple reality of the situation is that nothing about it is simple enough to reduce to a single sentence, or even twenty.”
NCIAC CEO Grace Mushroom said many people get their opinions on a situation from the heading of a news article, not even the article itself.
“Sure, the article might outline the complicating factors at the end, but if the heading points readers in a particular direction, they’re not likely to take much notice.
“And that’s assuming the article even does address the complicated nature of a situation.
“We wrote a detailed 300 page report a few years back about the interactions between the Dahrendorf hypothesis and contest mobility, but the only news article that covered it had the headline of ‘Study suggests brand-name sneakers aren’t necessarily indicative of success in some Australian towns.’
“I mean sure, a sentence about shoes appeared on page 189 of the report. At least this suggests the reporter actually read the report.”
Photo: Man Wearing Black and White Stripe Shirt Looking at White Printer Papers on the Wall, by Startup Stock Photos